After decades of developing creative materials, we have arrived at a methodology that is the most efficient and produces the greatest consensus among the various decision-makers in the process. We work in a pyramid style, presenting the greatest diversity of concepts at the very beginning and working through refinements in a progressive manner. Prior to designing anything, we normally conduct surveys to determine any bias or preconceptions which may ultimately effect the outcome. We may also ask for competitive analysis from staff members so we can benefit from their collective experience. Beginning with an initial 5 to 10 ideas, we will eliminate some, modify others and possibly combine some to create a smaller group for successive presentations. With each presentation, the concepts become more refined and any inherent weaknesses are eliminated. The final product will be the result of the process and will reflect the input and expertise of all involved. It’s a process that builds consensus and precludes last minute surprises.